In our last article on social media marketing, we concentrated on the Facebook Page and how marketing on Facebook is one of the main strategies in marketing online. One of the most powerful things you can use on your Facebook post is a video.
Everyone knows that viral videos are what drive the internet these days. People become stars just from one video that goes viral online (Justin Bieber anyone?). But moreover, these are ways that the world is getting the word out about their brand. From blockbuster movie trailers, to silly ads about soft drinks, to funny or original music videos, these are the things we share, send to friends, or “like” all day when we look at our social media feeds.
So for you as a music brand, it’s crucial you use this important tool in your marketing.
“Frankly, it is virtually impossible to promote anyone — singer, author or any personality — without a video. It is one of the first things I tell clients they need. It is the ONLY vehicle that gains any momentum on social media. People will watch a 2 minute video before they will read a 3-line paragraph.” – Gina Adams, Publicist
Listen, we now have many more options for marketing than we ever did before, and they are so much more accessible. With one click we can post a video and make it available that very second to our followers on Facebook Pages, Twitter, LinkedIn, LinkedIn groups, YouTube, personal Facebook, Reverbnation, and many more outlets.
It’s what we wanted when we started making music isn’t it? A way to put the music and ministry before people and make a difference? And now with the help of these social media sites, we can basically have our own network to broadcast our videos.
“Social media sites and video go hand-in-hand, and most sites encourage video posting and sharing. The viral video opportunities are endless when you use the right strategies to create and post your videos online.” – Amy Porterfield
In fact, posting a YouTube video to Facebook, or using Facebook’s own video, is probably one of the best ways to guarantee views, likes, and shares on Facebook. Instagram visuals and short video clips are also very well received across Facebook and all social media.
Visual media is the most effective way of promoting your music, and video (done right) can do a lot for your brand.
“Humans are incredibly visual, and powerful, moving images help us find meaning.” – Dan Patterson
Whether you plan to make a single or an album of your songs, it’s important that you find a way to make a very good video for your music and put it out to the world. After all, isn’t getting your music and ministry out to the world the whole point?
Have a great week!
Eric Copeland is a music producer, but also has a long background in professional video production including corporate, commercial, and entertainment based production. If you need help taking your music and ministry to the world in the most effective way possible, contact us here!