Creating for Consumption

“Consumption is the sole end and purpose of all production; and the interest of the producer ought to be attended to, only so far as it may be necessary for promoting that of the consumer.” – Adam Smith

Consume is a strange word. Both it and consumption sound like bad things for some reason. But really, that’s what we create things for…so they will be consumed. Just like a meal is prepared to be consumed, or fuel exists to be consumed, we create art for consumers.

We worry about this more than we know. Music artists and songwriters want their music to be heard (and consumed), painters want their paintings to be seen (and consumed); almost anyone who makes art wants it to be experienced in some way.

It’s actually a great time to be alive if you create art. Thanks to the internet, we have a whole world that we can show our creations to. Now, as we all know this is easier said than done. How do you make noise in such a large market?

Beyond that, what other options are there to get your work consumed? Sure, you’d love to make some money at it, but are you more worried about getting paid…or being consumed?

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