Why is the CD music format dying when it is certainly a better sounding product than MP3, and it’s something you can hold in your hand? And why is the CD section at Walmart and Best Buy tiny, but the section for DVDs and BluRays is HUGE? Then it hit me like a ton of bricks.
We hear it over and over again from everyone in the music business: we are in a singles culture again. Here's what we are advising all new or re-starting clients and some reasons why we are now big believers in the single and marketing plan.
In a poll of over 100 people from our various music brands, we found out what we pretty much suspected. We are moving towards streaming more than ever. In our poll music streaming dominated the way people listen to music. Spotify itself was the most popular listening method at 23 percent, MP3s you own was... Continue Reading →