Saving the Music CD

Why is the CD music format dying when it is certainly a better sounding product than MP3, and it’s something you can hold in your hand? And why is the CD section at Walmart and Best Buy tiny, but the section for DVDs and BluRays is HUGE? Then it hit me like a ton of bricks.

Quit the Record Business!

We hear it over and over again from everyone in the music business: we are in a singles culture again. Here's what we are advising all new or re-starting clients and some reasons why we are now big believers in the single and marketing plan.

Creating for Consumption

It’s actually a great time to be alive if you create art. Thanks to the internet, we have a whole world that we can show our creations to. Now, as we all know this is easier said than done. How do you make noise in such a large market?

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